People decide whether or not they like a product in 90 seconds or less.
90% of that decision is based solely on color. Learn how understanding the fundamentals of color theory can help you make the most intentional design choices for your space.
Color theory embodies various principles such as shade, tint, tone, and temperature to harmonize colors, more commonly referred to hues within the design world.
By combining different shades, tints, and tones of a single hue (color) or incorporating multiple colors within your home, you can create effects that evoke emotions and convey a message.
From soft pinks to rich navies and muted yellows, this trio of spaces shows how color temperature shapes mood. Cool tones soothe, warm shades invite, and neutrals tie it all together, proving that contrast, when balanced, brings depth and character to any room.
Learn the difference between tints (lighter versions) and shades (darker versions) of colors.
Using various tones of a single color can help create a calm, cohesive look.
Mix primary and secondary colors in a way that feels balanced and pleasing to the eye.
Add warmth with wood tones, create contrast with black or gray elements, or soften a space with whites.
Darker shades in dimly lit areas can make the space feel heavier and in turn, feel smaller.
Dedicate 60% of the room to a main color, 30% to a secondary color, and 10% to an accent shade for a well-rounded palette.
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